Target is known for its fun, surprising, and sophisticated approach to advertising.
And not just in their TV commercials, but in all of their communications – many messages across many mediums, each with its own creative opportunities.
And I made the most of every opportunity that came my way.
My work for Target encompassed a variety of projects – product ads, store signage, catalog copy, holiday ads, grand opening ads, and sponsorship messages.
At left are a few examples of how I hit the bullseye creatively for them.
(Including a Scrooge ad that made theatregoers want to flip.)