Safe Communities of Wright County
The Safe Communities initiative was created to encourage teens and adults to cut down on distractions behind the wheel and offer practical tips for safer driving.
Using billboards, direct mail, brochures, and promotional items like bumper stickers, we truly helped made a difference in people's lives:
In 2006, the Star Tribune reported that crashes dropped nearly 25% since the campaign began; 73% were more aware of the risks of distracted driving.
Other states have since adopted our billboards. The campaign has even been used in a marketing textbook.