For a restaurant best known for its breakfast menu, using a rooster – the epitome of an early riser – to sell pancakes and omelets is a natural.
Using one to promote dinner entrée promotions? That could easily have laid an egg!
But with my “Breakfast is just the beginning” theme, we were able to extend Perkins’ breakfast heritage into other dayparts -- freeing us to use the rooster in fun, unexpected ways.
Franchisee feedback was overwhelmingly positive and viewers even wrote the company to praise the spots.