Metro Sales Copiers

Metro Sales wanted to stand out from the competition by emphasizing its service and fast response time.

I gave them a themeline that was a natural for a copier supplier: “Copiers and Service, Service, Service.”

We played it out in clever outdoor boards, and a series of radio spots that used announcers repeating each other like human copier machines.

Though their ads have changed many times over two decades, my themeline remains in use today.