Malt-O-Meal Cereals

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Malt-O-Meal may be best known for its hot cereal, but the company also does a booming business in ready-to-eat bagged cereals that mimic the leading boxed brands -- but not their high prices.

The company wanted a trade campaign that pitched them to grocery chains as a more profitable cereal line.

And as you can see, my campaign didn't sugar-coat the message.