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Good healthcare isn’t just about its effect on you, but also its impact on your relationships with family and friends.

That was the point of this series of print ads (and radio spots) from HealthPartners. 

I began by interviewing pairs of people – someone who had a positive experience with HealthPartners, as well as a friend or spouse who saw the improvement in that person’s life. 

Working from these transcripts, I used their own words to tell their stories in an engaging way that feels both genuine and relatable.