The Grand Excursion 2004
A re-creation of a 150-year-old expedition few people had heard of, the Grand Excursion faced a huge awareness problem.
And that was just the beginning. There were also dozens of paddle wheeler cruises, train trips, and celebrations in over 50 communities on the Upper Mississippi River to announce.
Beginning with my theme, “See You On The Mississippi,” the campaign took shape through newspaper, TV and radio ads, direct mail, brochures, trip info sheets, posters, and a web site.
The result? Hundreds of cruises and train rides were filled, and the Grand Excursion sailed into history once again as one of the Midwest’s biggest events.