Buffalo Hospital

Serving one of the Minnesota's exurban communities, Buffalo Hospital needed to define its care as comparable to that of metro hospitals a short drive away.

To compensate for their much-smaller budgets, campaigns used attention-grabbing concepts for newspaper ads, outdoor boards, direct mail and low-budget TV commercials.

And we didn't just get the attention of consumers. Buffalo Hospital’s advertising has drawn compliments from similar-sized hospitals who envy the quality of the work they're able to create on their budgets.